The Importance of Clear Communications

When people are in danger and need help, three letters are more important than any others: S-O-S. Even though some say that this universal distress signal stands for “save our ship” or “save our souls,” the letters actually don’t mean anything at all.

Why, then, did the Morse Code operators choose them? For a simple reason: the three short dots of the “S” followed by the three longer dashes of the “O” are the easiest sounds to recognize anywhere in the world. As your team prepares for a new project, take some inspiration from the Morse Code operators. In times of pressure and crisis, simplicity and understandability are most important.

Remember that clearly defining your project’s goals and purpose will be critical to your team’s successful execution. If the project description is too vague, soon your team will be sending an SOS of its own because they won’t understand the project’s overall objectives.

Get very focused about your project’s purpose so that everything becomes actionable. Leave nothing to uncertainty. Create the necessary clarity for your team by asking (and answering) three critical questions at the outset: 1.) Who is this for? 2.) What are you doing? 3.) Why are you doing this?

Key Takeaways

  • Be very descriptive and clear about a project’s goals
  • Help your team understand how their tasks support the overall project
  • Use precise, descriptive language so that your team won’t be unclear about expectations
  • Make everything actionable and more measurable
  • Use words that reflect action when describing a task

About the Author:

Krystal Di Stefano
Krystal is an experienced sales and marketing professional. As the marketing manager at T2 Tech Group, she leads local and national marketing campaigns, brand advancement, social media, public and media relations, and other business development projects. Prior to joining T2 Tech, she worked in the sports industry, where her responsibilities ranged from community relations, business operations, sales and marketing for a variety of high profile athletes and professional teams. She currently sits on the board of SoCal HIMSS as the Vice President of Programs.

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